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About Us

What is hi-life?

hi-life’s history is what makes it the reputable brand it is today.

Founded by David Heeley in 1985 in Blackpool the first hi-life office was on Church Street in Blackpool Town Centre. hi-life quickly paved the way in discount dining, being the first on the scene to offer diners a unique discount dining club.

Geographically hi-life originally targeted restaurants in North West of England, spanning from the Lake District to Cheshire. Fast forward a few more years and The Hotel Club launched in the 1990s, was listed as a Ltd company in 2000 then was sold by the founder to James Tolland in 2006. hi-life announced it’s partnership with Telegraph Subscriber Dining Club in 2011 which ran until 2014.

In 2016 hi-life joined the Dining Group where in 2017 it was re branded and changed from a ‘2 for 1’ offer to ‘20% off total bill including drinks, 7 days a week’.

Our Missions and Values

At hi-life we believe that life is about enjoying every experience.

We aim to connect our customers to the very best independent restaurants across the UK and Northern Ireland with a 20% off offer that can be used every day of the week.

Our customers are at the heart of our offer and they understand that all restaurants have been sourced with thought and integrity. We strive to be innovative, remain current and continually present experiences that you, your friends and family will benefit from and enjoy.

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Championing Charity

Action Against Hunger

hi-life are proud to support Action Against Hunger, for almost 40 years, they have led the global fight against hunger. Action Against Hunger save the lives of malnourished children, ensuring everyone can access clean water, food, training and healthcare. Action Against Hungers team work in nearly 50 countries worldwide to carry out innovative, lifesaving programmes in nutrition, food security, water, sanitation and hygiene.

Andrew Parsons i-Images for Action Against Hunger, 2015
A child drinking from a pipe
Andrew Parsons i-Images for Action Against Hunger, 2015
A child being held by their mother
Action Against Hungers
team work in nearly 50
countries worldwide to carry
out innovative, lifesaving
programmes in nutrition,
food security, water,
sanitation and hygiene.
Andrew Parsons i-Images for Action Against Hunger, 2015
A child being fed