Pizza Express has been pioneering pizza to the UK since 1965. Peter Boizot, a very British, eccentric, entrepreneur and Enzo Apicella, a fiery, Italian interior designer set up creating Pizza Express back in the swinging sixties, driven by the desire to provide handmade, delicious pizza to Londoners.Peter and Enzo’s individual characters found their way into every aspect of the business; Peter’s love of Jazz, Enzo’s love of vivid, sparkling colour. It was through this unique partnership that the spirit of Pizza Express was born and affordable, good quality Italian fare became available to Londoners. Over 40 years on, Pizza Express is still the nation’s ‘favourite local pizzeria’. Now an iconic brand with approximately 6,000 employees serving over 16 million customers a year in 320 restaurants across the country, the company is one of the most successful British business concepts ever. Its success is based on having the passion and care to consistently deliver delicious, high quality food in sociable, stylish surroundings at value for money prices. Pizza Express still makes and serves simple food that relies on the quality of the ingredients and the individual care and skill of the pizzaiolo chef to get it just right. It’s the detail that matters. This involves sourcing the best ingredients and using them to create some of the most innovative and exciting menus around. Highly visible open kitchens continue to pioneer the ‘theatre of cooking’ to customers as chef’s hand-make fresh food in each kitchen. As food is made to order in the restaurants, customers are able to request how much of a certain ingredient is included in their dishes depending on their tastes and food requirements.
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